Small Business Startup Foundations
Online module series for new entrepreneurs
The goal of this online module series is to provide new entrepreneurs with information and tools to help make their young business more financially stable and sustainable. That stability, we believe, will be supported by having the skills and knowledge in the areas being covered by our self-led online modules.
Explore our self-led online modules
Are you ready to start a business?
In this module you will learn:
- How to know whether you’re ready to start a business
- What you need to prepare before starting your business
- What to do if you’re not quite ready to start your business
This module is a must for anyone considering starting their own business.
Building a better business plan
In this module you will learn:
- The basics of building a business plan
- How to create compelling vision for your company
- And, how to create an effective, persuasive business plan
If you plan to ask your banker for financial support for your business, this module will ensure you arrive prepared.
Make the most of your money
In this module, you will learn:
- Why you need financing for your business
- How and where to secure financing for your small business
- How to make the most out of your financing once you’ve secured it
This module is for anyone who doesn’t know what their credit rating is and is considering applying for a loan or you want to get over the hump of attracting financial capital to your enterprise.
Planning for cash flow
In this module you will learn:
- The basics of cash flow, including cash flow statements
- How to develop a cash flow plan－and what to include in your plan
- How to develop a cash flow plan that includes provisions for unexpected expenses
If you fail to plan, you plan to fail. This module will help you sleep at night, knowing you can manage good and tough times
Ten things a lender looks for
In this module you will learn:
- How to find lenders that meet your business needs
- How to have a successful meeting with a prospective lender
- What to look for—and avoid—in a lender
If you plan to ask your banker for financial support for your business, this module will ensure you arrive prepared.
Keys to market research
In this module you will learn:
- The basics of market research, including why you should undertake it and the benefits of it
- Common market research methodology and tools
- How to create an effective market research strategy for your small business
This module is for anyone who wants to find – or attract – new clients or customers.
Connecting with customers
In this module, you will learn:
- How connecting to your customers and to your local community can help you build a healthy business
- Strategies for engaging customers, in-person
- Why online engagement is now a critical part of all business marketing plans—and how to use social media well
This module is for anyone who is thinking about starting a social media channel to attract customers or for anyone thinking about operationalizing more than one channel.
Maintain work life balance
In this module, you will learn:
- How to set clear work and life goals
- Strategies to manage your time, tasks, and boundaries
- Where to find support
This module will help you to set clear boundaries and manage your time, so that you can feel successful in work and the rest of your life.
